Sarah, a 38-year-old marketing coordinator from Phoenix, thought she was handling Luna's death well.
"I had photos on my phone. I kept her collar and favorite toy. I thought I was preserving her memory the right way," Sarah explains.
But four months after Luna passed from cancer, Sarah noticed something disturbing.
"I started to panic. Was I forgetting her already? How could I be losing these memories so fast?"
That's when Sarah did what any desperate pet parent would do—she spent £1,100 on grief-counseling and trauma sessions.
"The therapist told me this was normal. That memories fade. That I needed to 'accept the loss and move forward,'" Sarah remembers. "But I didn't want to move forward. I wanted to keep Luna with me."